Distillery Labs
Launch Party Digital Brochure
Distillery Labs is a Peoria startup hub for entrepreneurs to launch and grow companies, drive innovation, and spur significant economic growth. They had recently announced a new building and were providing attendees with material to display the new facilities.
The first step I took was to find out what exactly Distillery Labs was all about and who will be receiving this brochure. I talked with one of the stakeholder about what was needed and what their brand message was. I then began sketching and creating initial ideas.
The first iteration I created is below. The goal was to get all the information down and an overall style and design using the previously mentioned sketches and information.
After some discussion we narrowed down the content and really focused on the important items. During the ideation, the concern of the delta variant was rising, forcing us to pivot the design to a digital brochure. The design below is the final product.
